Destination Narrative

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Destination Narrative

The VisitAberdeenshire Destination Narrative is a helpful tool for media partners and stakeholders to create compelling content about Aberdeen and Aberdeenshire.

This narrative toolkit was created to assist us in talking about the region in a unique and engaging way whilst ensuring consistency in all of our messaging. Based on extensive research, it includes our key selling points, strong words to be used and the kind of imagery we should be showing.

Please download the VisitAberdeenshire Destination Narrative Toolkit to inspire your communications.



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